Cookie Policy

Ascend Performance Materials Operations LLC (“Ascend”, “We”, “Us”, Our”) may use cookies, pixel tags, web beacons, and other tracking technologies when you visit go4.zhenrenqi.com (the “Site”). This includes other media form, media channel, mobile website, or mobile application related or connected thereto to help customize the Site and improve your experience.

Since We are using cookies on Our website, clear and mandatory information must be mentioned in this Cookies notice, as set out below. We may change this Cookie Notice at any time for any reason, mainly keeping it up to date. Any modifications will be effective immediately upon posting the updated policy on the Site.

Please pay attention that the information in this cookie notice is specific to data processing made through cookies and other online technologies. For information about the processing of your data through the website in general (when you complete the form on our website, when you subscribe to our newsletter,…), please see our website privacy notice

What are Cookies?

A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, such as your language preference or login information. The system may also use web beacons which are similar but not identical to cookies in the way they operate.

When the cookies are set and stored directly by Ascend Site, they are called first-party cookies. They allow Us to collect customer analytics data, remember language settings, and carry out other useful functions that help provide a good user experience.

We also use third-party cookies – which are cookies created and placed from a domain different than the domain of the website you are visiting, meaning another website than Ascend Website. These Cookies are not managed by Ascend, but by the third-party that processes the data obtained from the cookies. Those third-party cookies are mainly used for advertising and marketing efforts. For third-party cookies, please refer to the cookie policy of the specific provider for more information.

Cookies can be also categorized as session cookies that allow to recognize and link your actions during a browsing session. They do not retain any information on long term as they are deleted immediately when the browsing session is ended. Persistent cookies remain on your device between sessions until they reach their expiration date. They are generally used to remember user’s preferences or actions on the Site.

Finally, cookies and other tracking technologies can be classified into four main categories (strictly necessary; performance; functional; targeting), depending their purposes. You can find below a list of the cookies existing on Ascend Website, per category.

Control of cookies

You can manage the cookies used by the Site by clicking the button below. 


In addition, you can manage cookies in your browser’s settings. This action could affect the availability and functionality of the Site. Check your browser or device’s settings for how you can control cookies.

Find out how to manage cookies on those popular browsers:

  • Google Chrome
  • Mozilla Firefox
  • Internet Explorer
  • Safari

To find information relating to other browsers, visit the browser developer's website. To opt out of being tracked by Google Analytics across all websites, visit –  http://tools.google.com/dlpage/gaoptout.

Who placed cookies?

The information stored through cookies is only used by Ascend, except those identified above as “Third-party cookies”, which are used and managed by external entities aiming to improve Ascend’s services and your experience when browsing on the website.Ascend mainly work with the following third-party:

  • Google
  • Youtube
  • LinkedIn

Please note that Ascend do not have any control over how the information in these cookies is used nor do Ascend have access to it. Please refer to the cookies policies of the relevant provider for more information.

Contact us

If you have questions or comments about this Cookies Notice, please contact us at:

Ascend Performance Materials 1010 Travis Street Suite 900 Houston, TX 77002, United States Phone: +1 713-315-5700


personaldataprivacy@zhenrenqi.com 
ascend.dpo@mydata-trust.info

Last edit: 2024/08/09